Improve Your Pre-sales Demo in Three Easy Steps
3 Effective Tips to Improve Your PreSales Demo Image Source Pre-sales product demonstrations must always be a two-way street - demonstrating and listening. As robust and comprehensive as your product is, it is only as good as its ability to solve your prospect's pain points. Secondarily, pre-sales engineers must break through monotonous and repetitive demos and appeal to the prospect’s psyche. In this article, we’ll glimpse some of such effective ways to improve pre-sales demos and equip engineers with information that leads to effortless conversion. 1. Ask Questions & Listen: Statistics show that only 17% of sales reps believe they’re pushy, and prospects who’re on the receiving end believe 50% of all sales personnel are pushy. This evidently needs to change. Asking questions does not only make you seem interested in the prospect's issues, but it also keeps them constantly engaged. Questions like “how do you see this solution working in you...