Google Stadia, Revolutionizing the Gaming Industry

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In the 1990s, the Game Boy and the Nintendo 64 ignited a revolution in the gaming industry, and the momentum has carried on in various forms of evolutionary iterations of personal gaming consoles till date. Whether you are a casual Candy Crush player, Fortnite aficionado or a PUBG addict, there is always something for everyone in the gaming realm. Having said that, the hardware capable of running these games are downright expensive, making it inaccessible to anyone who isn't willing to break the bank. To satisfy the masses’ need to game, Google has proliferated a profound idea titled 'Google Stadia' which serves as a platform for anyone with a solid internet connection, and a smartphone, or a laptop or smart TV to play high-resolution games instantly.

What is touted as the 'console killer', Google has built servers and cloud platforms which would perform the functions of RAM, GPU, and every other hardware within a cell phone, Playstation, Xbox or a gaming PC. Starting in the year 2020, Google Stadia 'Base' will launch at 1080 resolution running at 60 frames per second (FPS), which is impressive on the surface but an avid gamer will have to wait for the 4K HDR version releasing on a later date. A rough calculation shows that data speeds anywhere above 30 MBPS would suffice a player to enjoy a game of Assassin's Creed at 1080p, 60 FPS.

An Elephantine Strength

Stadia Controller
With the cross-platform gaming capability, anyone, on any device can play games as quickly as it takes a YouTube video to play (within 5 seconds) as there would be no download or installation process involved. Controllers are one another hardware which would meet their obsolescence as Google launches its Stadia controller and proudly avers that any Xbox, Playstation or Keyboard & Mouse would work with Stadia.

Payment systems being a major factor which could dictate the success or failure of Stadia, Google is said to follow in the footsteps of Netflix by offering monthly subscription plans which have already proven to be extremely effective in driving RoI. Pricing would be crucial, as juggling with the sensitive gaming market with the extreme costs of building & maintaining servers would mean that Google would initially incur an immense loss on investment.

Considering that the world’s number one individual YouTube channel is based on gaming, Pewdiepie and more than 64 percent of gamers in America would be rooting for the success of Stadia and could be longing to get a hands-on experience of the platform. With only 76 countries providing average internet speeds of over 25 MBPS, bandwidth will play an important role in the engagement and with Microsoft developing a similar platform named ‘xcloud’ the competition will be down to the wire.

Currently, in the 3rd place in the lucrative servers industry, the development of servers for Stadia and the RoI could catapult Google to first place leaving Amazon Web Services (AWS) and Microsoft in second and third places respectively.

As We Step Into the Future

Who doesn’t remember the big billion-day debacle that the Indian e-Commerce giant Flipkart got into as their servers crashed due to heavy traffic! It is, therefore, needless to say, that Google has a mammoth task ahead of them to ensure there are no server shortages as the world comes to play at their Stadia. Gone are the days when bootleg consoles and pirated gaming CD’s that flooded the market and frustrated gamers slamming their consoles for losing a game, or parents confiscating the consoles if their kids are distracted from studying.

This is indeed a revolutionary and not to mention, an impending step in the gaming industry.
An Average Server Room
Those who can rein in the ropes first are guaranteed to rule the roost for years to come. And this has been witnessed in the computer OS market where Microsoft and Apple rule the industry, cell phone OS is lead by Google and Apple, servers market is lead by Amazon and Microsoft, the virtual assistant market is lead by Google and Amazon, and many other examples display that the first two players are said to remain at the top of the totem pole for the foreseeable future.




Location: Bengaluru, Karnataka, India

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