SAMSUNG PHONES IN INDIAN MARKET, EARLY 2016

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          No matter where we all live we are pretty much aware that Samsung and Apple lead the mobile phone market and the said companies are the ones that have taken the risks, made mistakes, blunders at times and their sales have reflected likewise
       
          For a company like Samsung to prevail as the leader, let alone thrive in a market like our own, (India) need to take huge chances and risks in the entry level segments i.e, starting from 5,000 INR. Samsung knows the nice here and has also catered to the demand with the likes of their new arrivals, the ON7, ON5, J2, J5, and J7. The company still falls short to compete with fierce rivals like #Lenovo, #Xiaomi, #Asus, #OnePlus and #Huawei with their extremely aggressively priced cheap phones with high-end specs, so much so that a phone with fingerprint sensor and fast charging starts from a price of mere 10,000 INR which translates to roughly $150.

          The point is that Samsung no more has the luxury of catching up with the rivals in the market but has to leap a couple of steps ahead if it intends to be among the top running retailers in the country.

          It is evident from the actions of the South Korean giant with the making of their ON series phones in India under the Make In India initiative, that it surely is on the right track to being No1 again. So, go ahead Samsung, impress us, and remember, it is the entry level and the mid-range market and not the high-end market that can take you back to the top of the pedestal.

          Half of the innovative brains that go into the making of the new Galaxy S7 and some attractive pricing is all you need. We still love you. Cheers
  

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