5 Most Important Stages in the Content Marketing Process Marketers have been trying to master the art of content marketing for many years now. However, in the current unpredictable and volatile landscape of any industry, marketers are finding it hard to formulate a content marketing strategy that simply works. Internal communication issues, the dearth of subject matter experts, and many other problems deter marketers from amplifying their content marketing efforts. According to a survey conducted by the Content Marketing Institute , these are the top three challenges faced by B2B organisations. 44% of survey respondents implore creating content that appeals to various levels of their target audience as the biggest challenge. 42% mention that the unavailability of subject matter experts to create content is the second plaguing issue. 38% say that internal communication amongst teams is the issue they face. To remedy these issues, marketers must press ...
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