Lenovo K3 Note

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I was really curious about this new phone lenovo was set to launch and i registered a week before the release, on flipkart and the news here in India says there were 5,00,000 registrations for the phone and what happens, the phone goes out of stock within 30 seconds.
Q1. +Lenovo knew they had overwhelming amount of registrations and did nothing to supply the numbers required. Why?
Q2. Why do flash sales like these when flipkart is more than capable now to deliver any number of orders they receive?
Q3. +Flipkart fails to give the disappointed customers, the next date of availability.
I am a customer. I really don't care about the e-commerce strategies.
Giants like Flipkart and Lenovo must be a lot smarter than this. right? 

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