Top 5 Crucial Social Listening Metrics to Monitor
Top 5 Crucial Social Listening Metrics to Monitor Monitoring social media activity has been a challenge for marketers for quite some time. “Social listening metrics” are here to the rescue as the wiser sibling of social media tracking, that simply knows better. In a nutshell, social listening is a tool to understand all the social media chatter happening about your business. By extension, social listening essentially gauges the overall performance of your brand and your customers' perception. What does this mean? Platforms like Facebook, Instagram, LinkedIn, and now the Metaverse are known to attract unparalleled attention to brands. However, when social media platforms become a dime a dozen, you will unavoidably need ways & means to track activity. Enter “social listening tools.” Image Source: freepik.com When you follow the 5 metrics mentioned in the article, understanding the complete conversation around your brand becomes easier. There is a solid social listeni...